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Transforming Blogs Into Conversations: Scoble, Silverlight and FriendFeed

A good blog post is in essence a question; purposefully opinionated, or better yet, outright wrong. It demands interaction. The blogger’s job is to provide the question, provoke debate, and invite the...

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What Works Now in B2B Lead Generation, Part 2

Part 1 of this review of MarketingSherpa’s just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become...

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