Transforming Blogs Into Conversations: Scoble, Silverlight and FriendFeed
A good blog post is in essence a question; purposefully opinionated, or better yet, outright wrong. It demands interaction. The blogger’s job is to provide the question, provoke debate, and invite the...
View ArticleWhat Works Now in B2B Lead Generation, Part 2
Part 1 of this review of MarketingSherpa’s just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become...
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